Is your Yellow page advert worth the money?

Before the rapid expansion of the internet a Yellow Page Advert was a must for all business to suceed. This has changed for the better allowing the smallest of business to compete against the big boys.

Disadvantages of Yellow Pages include the high cost, limited coverage, limited flexibility and cluttered pages. If you are paying monthly and your business has cash flow problem you will still need to find the money for your ad.

Web Vs Yellow Pages

Yellow Pages advertising can be a great way to bring in new business. But caution should be urged when signing up for your first Yellow Pages ad, because once you pay and the ad is in the phone book, you're stuck with it for the entire year whether it produces for you or not. After all, they're not going to reprint the phone book for you.